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The lack of secure parking is a major barrier for bike and scooter usage
The absence of secure parking options is one of the greatest barriers to bicycle and scooter adoption in cities today. Without safe and secure parking, riders are far more likely to experience adverse impacts such as theft, vandalism, and weather damage.
Likewise, bike and scooter owners lack access to a service ecosystem—like insurance, repair services, rentals, and more.
Bikes and scooters will never be a truly viable transportation option until it's reliable, convenient and affordable.
Bringing convenient &
secure bike parking networks to cities
Oonee builds both the infrastructure and digital marketplace that allows bicycles and scooters to thrive in today's cities. We offer a network of smart, modular infrastructure that gives micromobility riders parking, charging, and servicing, while providing public amenities like greenery, ambient lighting, and seating. Our stations will be paired with an app that connects users to goods and services such as bike sales, rentals, and maintenance.
Oonee works for everyone
For cities: Oonee is a completely turnkey system. We design, finance, and operate the network, while helping cities achieve key climate and transportation goals.
For riders: Oonee provides a seamless parking and servicing experience. We make it easy to use a bike or scooter to get around town.
For communities: Oonee operates beautiful infrastructure that provides a number of placemaking benefits, while helping to reduce emissions and fight traffic congestion.
Smart, modular bike parking and service marketplace
We've developed a comprehensive suite of smart, connected modular, and secure infrastructure for bicycles and scooters—all designed for today's cities.
Each installation is equipped with advanced safety features to protect every bike inside, and comes in a variety of designs to accommodate differing demand scenarios, architectural environments, and site conditions.
Users can access the network of stations with a smart device on a 24/7 basis and soon with real-time availability. Users can also access goods and services offered by our small business partners through our Oonee Marketplace.
40 stations planned for the New York area
Oonee is much more than an idea. We've launched four pilot stations in New York and New Jersey, as we build the nation’s first regional bike parking network. We're contracting with some of the region's largest government agencies and private developers to develop a system that will provide secure parking to thousands.
We are contracting with Jersey City on the nation’s first municipal secure bike parking system—powered via sponsorship and advertisement revenue—and will be free for the public to use.
We've developed several preliminary partnerships to build pilots nationally, including in Miami, Philadelphia, and Los Angeles.
3x revenue growth in 2021
In 2021, we have more than tripled our gross revenue from the year prior, with $248K in gross revenue generated as of the end of November. Though the outdoor advertising and sponsorship portion of the business will generate hundreds of millions of dollars in annual revenue at full scale, the service ecosystem is projected to eventually account for 86% of revenue.
In the long term, Oonee's plan to become a marketplace and fulfillment ecosystem will connect users with bike and micromobility goods and services, including micromobility sales, rentals, maintenance, and insurance. The attraction of the core Oonee parking service will drive user adoption of the Oonee marketplace platform, with minimal user-acquisition cost.
Cities and communities love Oonee
We're working successfully with some of the largest public and private players in one of the hardest-to-penetrate markets in the nation—and we have rave reviews.
New York's community leaders have rallied behind Oonee and called for implementing a secure bike parking system, like Oonee, citywide. Our work has sparked a movement to grow this essential urban infrastructure, and we're leading the way.
Real estate & media partners
Key real estate partners include the Port Authority of NY & NJ, Two Trees, MTA, Madison International Realty, Jersey City, and Totem. Advertisers also partner with Oonee to reach high-demand areas.
"We've been extremely impressed with the Oonee
advertising format. Our clients love the high impact
experience, and we're looking forward to the future
expansion." - Pivot Media Ventures
Good policy, best practices, and grassroots community engagement are at the core of our identity; we're regarded as a premier voice in the sustainable transportation and livable streets movement. We are endorsed by leading transportation advocacy groups including Bike New York and Transportation Alternatives, and are a founding member of the Coalition for Urban Innovation.
Here's our video feature in Streetfilms that captures the community excitement behind our vision.
Each Oonee location
pays for itself
Oonee draws revenue in three ways
- Advertising, specifically digital and static out-of-home (OOH) advertising on our parking infrastructures. These revenue streams cover the cost of the kiosks themselves.
Sponsorship, including naming deals for the network complements the OOH.
E-commerce & service platform, which capitalize on the large number of micromobility users who are drawn to the free bike & scooter parking centers to sell items and services like accessories, repairs, and maintenance.
We've secured term sheets to finance the next set of stations with non-dilutive capital. This allows us to devote funds from our equity raises to product development and internal capacity building.
Oonee is an impact-based enterprise with diversified revenue sources that provide ample downside protection and incredible upside.
Personal micromobility is a massive market
Growth in the micromobility market
Bicycles and micromobility are booming. In New York City, daily cycling trips have each increased by 116% since 2009. Covid-19 has accelerated this adoption as more folks look for safe, sustainable, and efficient modes of travel.
Bicycle shops and dealerships generate more than $6.2B in annual revenue in the nation—part of a larger $54B global bicycle industry. This market size is expected to appreciate substantially as consumers gravitate toward more expensive electric bikes and scooters. E-bike sales have increased 145% since 2019, and the e-bike market is projected to double in size by 2026.
Cities are increasingly breaking from their car-centric pasts and investing billions in streets that prioritize walking, cycling, and mass transit. New York made 68 miles of streets car-free "Open Streets," and committed to 250 additional miles of protected bike lanes in the next five years.
Shared vs. personally-owned
While almost all the private capital resources have gone into shared Mobility as a Service (MaaS), the reality is that shared rides—while important—only account for a small fraction of the market. The vast majority of micromobility trips are made on personally owned vehicles, and creating an ecosystem that supports private ownership is crucial.
We're changing the game in transportation for cities
We’re completely changing the way that cyclists navigate their cities, and the way that governments approach this kind of infrastructure.
- For cyclists, we provide seamless connectivity to a vast network of thousands of parking spaces throughout a city.
- For municipalities and property owners, we offer a completely turnkey concession experience—we design, deploy, finance, and operate the infrastructure network. In addition to managing the deployments, we also work with local governments to solicit & incorporate feedback from riders and communities, thus building a base of engaged support for the program.
There isn’t another company in the space that does all of this.
One seamless ecosystem for micromobility
We're making the urban micromobility experience reliable, convenient, and affordable by building comprehensive networks of high-quality secure parking and service facilities for bikes, scooters, and other micromobility vehicles.
In September 2021, we announced several new designs and technologies that would increase our ability to meet the complex demands of urban communities. The funds raised as part of this round will enable us to properly invest in product development to prototype and manufacture these designs.
The New Pod is optimized for manufacture and assembly, leading to a projected 50% cost savings over the current pod, thus further improving the unit economics of the business.
The Oonee Lite is a nimble, cost-effective design for less trafficked areas (i.e. a highway underpass). The Lite maintains placemaking with design simplicity, durability, and ruggedness.
In the near future, our network free secure bike parking stations will be paired with an easy-to-use app that provides users with essential services including bike and scooter sales and rentals, accessories, maintenance, and insurance among others.
Backed by Urban Us and Ryan Rzepecki
Notable investors in Oonee include Urban Us and Ryan Rzepecki, Founder and CEO of Social Bicycles/JUMP Bikes.
Urban Us is one of the leading climate tech investors in North America by Climate50.
Ryan Rzepecki is the founder and CEO of Social Bicycles/JUMP, which was acquired by Uber for $200M. Many regard him as one of the most influential founders in the micromobility space.
We are currently raising to support:
- Product development
- App and e-commerce platform build-out
- Design for mass manufacture and assembly (scale)
- Staff and contractors to build internal capacity, especially for tech, operations, and real estate acquisition
- Vehicle fleet deployment
- Funding for marketing, legal, administrative and other expenses
A focus on equity
As a community-developed company led by Black and Brown founders, our work has focused on equity and inclusivity. Our pilots have quickly established themselves as a gold standard for inclusive bike infrastructure; for cyclists of all backgrounds, this has been completely transformative.
As a result of this strategy of inclusion and making our pods free, our users are demographically representative of the broader community including many who are working cyclists, low-income riders, and riders of color.
A different kind of mobility company
We are a proud Brooklyn-based, Black and Brown-led team of advocates, designers, and policy experts that is uniquely positioned to execute on this vision.
Our journey started when founder Shabazz Stuart had his third bicycle stolen in a five-year period. He realized that secure parking for bicycles was critical for establishing convenient and reliable mobility in cities. Despite this obvious need and the growing number of cyclists on the street, there were no solution available for smart, attractive, secure bike parking solutions.
Shabazz and co-founder J. Manuel Mansylla set out to create nimble streetscape infrastructure that not only provides secure parking for bikes and scooters, but also enhances the surrounding public space.
Prior to founding Oonee, Shabazz was deputy Director of Operations for the Downtown Brooklyn Partnership, where he was responsible for 1.1M sq ft of public space. He also sits on the board of StreetsPAC and is a member of the Transportation Alternatives advisory council.
Co-founder J. Manuel Mansylla is widely recognized as one of New York’s leading public space designers. He was the architect of the city’s first pedestrian plaza in DUMBO and created the framework for NYCDOT's Street Seat program. He's also worked with countless other public and private actors over the years to build practical streetscape infrastructure.
Partners & advisors
Oonee is backed by leading partners and advisors in the world of urban-tech, media, mobility, and real estate.