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StayFi isn't accepting new investments

StayFi’s deadline was October 17, 2022

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Logo of StayFi

StayFi

Building the STR (short-term rental) guest engagement & marketing stack
LGBTQIA+ Founders B2B Subscription Software IoT
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Featured image of StayFi
$177,004
Raised
242
Investors
Successfully funded and closed on October 17, 2022.
Invest in StayFi

Open for investment

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Closed on October 17, 2022. Information may not be up-to-date. Campaign closed on October 17, 2022. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founder
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by StayFi Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
StayFi Crowd SAFE StayFi Form C.pdf
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Hear from some of the 242 people reserved or invested in StayFi


Show more

Highlights


$500K+ revenue
Company had over $500K in revenue in the past 12 months
  • StayFi helps professional vacation rental hosts get more direct bookings
  • Used by 480+ STR (short-term rental) customers in 5,000+ homes
  • We are targeting the $80B professional STR industry (2+ properties)
  • Business Model: one-time hardware sale & recurring revenue subscription
  • Bootstrapped to $220K+ ARR, as of early 2022
  • Growing 13% MoM with nearly $450K annual revenue in 2021
  • Raising money to build the guest marketing stack for STRs

Problem


The problem for Short-Term Rental (STR) companies:

—
"We booked an Airbnb"
—

  • STR companies can't collect guest data & can't market to guests directly
  • STR companies are dependent on 1-3 channels for most bookings
  • STRs companies pay 15%+ of revenue to Airbnb, Vrbo and other OTAs (Online Travel Agents)

Solution


Vacation rental WiFi that collects valuable guest data

StayFi is a guest engagement platform that collects valuable marketing data, and makes short-term rental companies more profitable.

StayFi brands the WiFi, collects guest data, and increases direct bookings—all while providing a better WiFi experience for vacation rental guests.

—
We bootstrapped captive WiFi for STRs
—

StayFi's solution collects marketing data from all guests in STRs.

Product


StayFi WiFi marketing details

StayFi is built for property managers of any size to create an account, order equipment, and set up WiFi marketing—with no IT support.

  1. Order plug-and-play access points from our store
  2. Create custom splash pages in our portal
  3. Collect emails & more from 80%+ of all guests

—

—


StayFi simplifies WiFi management


StayFi also reduces WiFi complaints from guests by making it easy to manage networks from one dashboard.

"I couldn't recommend StayFi more. The service removes so many barriers of frustrations for both our staff and guests. For other short term rental managers, just start taking notice of how many times you're answering questions and inquiries about your internet, and start aggregating the time that you're troubleshooting a particular how with these connectivity issues. If you want to simplify the process and grow rapidly, you need StayFi." - Quinn Foster, Managing Partner StayDuvet

Traction


Captive WiFi is gaining traction

—
Hardware sales above $72K in December '21

—
MRR growing 13% MoM in 2021

—

MRR from each cohort of customers grows 2-3x over 12 months as they add more properties to their StayFi accounts.


Our awards


Customers


Our customers base is sticky & growing


Customer Case Study


In partnership with our customer, Heirloom, we accessed their PMS data and surveyed their guests to measure the effectiveness of StayFi in the first six months of service.

  • Installed StayFi in 40 homes
  • Collected emails from 80% of guests (8,000)
  • Generated $50,000 in direct bookings — saving $7,500 in OTA fees

—

Data from Survey of Heirloom Guests:

—


Business model


We sell WiFi hardware and charge a monthly fee to use it on our platform

—
Hardware

$100 average per device (15% margin)

—
Subscription

$3–$6 per month (85% margin)


Product roadmap for 2022


StayFi WiFi is the best solution available to collect STR guest data. We will add incremental marketing, CRM, and integration features, increasing prices, stickiness, and growth.

—
SMS marketing & PMS integrations
Q1 2022 

Add SMS marketing/review collection and add Property Management Software (PMS) integrations to pull in additional guest data.

—
Digital marketing & email automation
Q2 2022

Enable social media targeting and easy email automation directly through the StayFI platform.

—
Direct-book websites & digital guidebooks
Q3 2022 

Incorporate direct-book website building & digital house guides from StayFi partners.

—
White-labeled loyalty & StaySource

Q4 2022 

Enable STRs to launch their own loyalty program and engage with their top guests through our CRM. 

Market


Short-term rental (STR) companies are booming

—

Competition


Market landscape

With access to the most 1st-party guest data, StayFi is uniquely positioned to create the brand marketing engine for STRs and connect with other data resources (PMS)—to provide the all-in-one direct marketing solution.

Vision and strategy


Our growth plan

Growing from $200K ARR to $1.0–1.5M+ ARR in 2022*

—
1. Hire VP of business development
Already hired Biz Dev VP from PriceLabs who started in Jan '22

—
2. PMS integrations
Completed OwnerRez integration (sending us 5-10 customers/months) and will integrate with 15+ PMS in 2022

—
3. Charge for new features
Upsell SMS, Email, Guestbook and other new features

—
4. Increase spend on digital marketing, conferences, and direct mail
Amplify successful tactics from 2021

* Click here for important information regarding Financial Projections which are not guaranteed.


Building guest engagement in 2022


Comprehensive STR guest engagement powered by StayFi's WiFi marketing tools.




Milestones


  • $1.0M ARR in 12 months
  • Integrations with major PMS
  • New pricing tier for StayFi WiFi + CRM tools
  • Biz Dev, Tech and CS teams built out

Allocation of funds


  • 60% - Headcount (Engineers, Bis dev, Account management & fulfillments/CS)
  • 15% - Marketing (sponsorships, digital ads, affiliate fees & content)
  • 25% - Other

Funding


Bootstrapped until current funding round

In 2022, we have raised over $200k so far in our first round of external funding. Investors in our Seed Round include:

  • Georgetown Angel Investor Network
  • Founder & CEO of The Platinum Experience (Large Vacation Rental Company)
  • Jonathan Wasserstrum's PropTech Seed Fund

StayFi is located at the Columbia University Startup Lab in New York City.

Founder


Arthur Colker

Founder & CEO

Former director of marketing @VestaHealthcare & @Hotelied
MBA, Columbia business school

Deal terms


Valuation cap

$8,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Minimum investment

$150

The smallest investment amount that StayFi is accepting.
Learn more

Maximum investment

$100,000

The largest investment amount that StayFi is accepting.
Learn more

Funding goal

$400K

StayFi must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $400K.
Learn more

Deadline
StayFi needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

Nominee Lead

Chief Executive Officer of StayFi, Inc. (currently Arthur Colker)

Will direct the Nominee on certain matters like voting, amendments and conversions affecting the security.
Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by StayFi Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
StayFi Crowd SAFE StayFi Form C.pdf

About StayFi

Legal Name
StayFi Inc
Founded
May 2018
Form
Delaware Corporation
Employees
4
Website
stayfi.com
Social Media
Headquarters
Google Map location of of StayFi
175 Varick Street Floor 1 , New York, NY
Headquarters
175 Varick Street, Floor 1, New York, NY, United States 10014

StayFi Team
Everyone helping build StayFi, not limited to employees

Profile picture of Arthur Colker
Arthur Colker
Founder
Former Head of Marketing at Vesta Healthcare
Profile picture of Oliver Marczynski
Oliver Marczynski
Head of Business Development
Former Business Development Lead at PriceLabs, a pricing automation tool for short-term rentals
Profile picture of Adam Langsner
Adam Langsner
CTO
Former Lead Engineer at MealPal & Betterment
Arthur Colker
Founder
Oliver Marczynski
Head of Business Development
Adam Langsner
CTO

Press

STARTUP STAGE: StayFi enables Wi-Fi marketing for short-t...
Phocuswire
·
Apr 14, 2022

What is your 30-second pitch to investors? StayFi is building the guest marketing stack for short-term rental companies t...

Email Marketing Tips for Airbnb Hosts to Drive Direct Boo...
Get Paid For Your Pad
·
Mar 7, 2022

Do you ever wonder what is the most efficient way to market to your guests? We'll give you the answer: it's email. Email ...

Bluetent partners with premier WiFi solution StayFi - blu...
bluetent
·
May 25, 2021

is a vacation rental WiFi system that collects valuable guest data. They make it easy to brand WiFi , collect guest data,...

StayFi | Vacation Rental Articles from Operto Teams
Vacation Rental Articles from Operto Teams
·
May 11, 2021

LEAVENWORTH, WA, May 11, 2021 - VRScheduler, the leader in vacation rental operations software, and StayFi, vacation rent...

Fernie Direct & StayFi
VRM Intel
·
Nov 6, 2020

At the 2019 VRMA International New Orleans, Ryland Nelson was looking for a solution that would take his direct booking s...

Upgrade Your Vacation Rental Email Marketing Program With...
TurnoverBnB
·
Sep 14, 2020

Email marketing is one of the most important methods to get more direct bookings for your vacation rental properties. Wit...

StayFi & Building A Direct Brand by Slick Talk: The Hospi...
Anchor FM Inc.

On the show we have discussed so many things that managers and operators can do in order to build direct brand, direct bo...

E044 - Our Interview with Arthur Colker of Stayfi
Bnbbosses

Want to know a great way to grow your business and increase your income? Marketing to past guest! But how do you get in t...

StayFi & Building A Direct Brand by Slick Talk: The Hospi...
Anchor FM Inc.

On the show we have discussed so many things that managers and operators can do in order to build direct brand, direct bo...

VRMB's Keystone Awards 2021 Winners in Vacation Rental So...
VRMB

Announcing VRMB's Keystone Awards 2021 recognizing some of the great innovation taking place in vacation rental software.

StayFi Review: Breakway From OTA's in 2021 With Email Cap...
Get Paid For Your Pad

Want to get free from OTAs this year? StayFi helps you collect valuable guest information when they connect to WiFi. In t...

Show all
Logo of StayFi

StayFi

StayFi successfully raised $177,005 from 242 investors on October 17, 2022
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Dominick, CHARLES, Alexandros, mark, Nikolai, and 237 others invested. 53 Reviews
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