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Global Gamification Market to Reach $37B by 2029
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Dec 1, 2022
SuperBetter is among the 9 companies featured in this MarketWatch press release.
Problem
1 in 3 high school students experienced poor mental health last year
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We're in a youth mental health crisis
and the U.S. Surgeon General calls for a swift response:
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Teachers feel the impact on their students every day
Educators can play a bigger role to promote youth mental health, but need practical tools for their classroom realities
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We can't treat our way out of the mental health crisis
Many are doing important work to improve access to mental health care, but fixing treatment access isn't enough.
Ending the crisis requires going upstream to develop protective factors and reduce prevalence of anxiety, depression & suicide.
SuperBetter fills the gap for prevention that is easily-accessible, evidence-based, cost-efficient and globally-scalable.
Solution
SuperBetter empowers youth to overcome obstacles & achieve their goals
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Its unique methodology applies
the psychology of game play to all of life
The 7 rules for playing:
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It connects to young peoples' affinity for video games
- 75% of US youth play video games
- SuperBetter brings the same gameful mindset to all of life
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A tool for teachers to empower student success
A new Squad Play feature transforms SuperBetter into an evidence-based tool for anyone who teaches, coaches & supports others - especially youth and young adults.
An important target is teachers and social-emotional learning. Learn more in this 5-minute pitch from the Milken-Penn Graduate School of Education Business Plan Competition Finals:
Product
SuperBetter brings social-emotional learning to life
SuperBetter brings social-emotional learning to life for middle school and high school classrooms by making it practical & engaging. Teachers host Challenges that students play in real life to develop life skills and increase their resilience & mental health.
How it works
Teachers host Challenges from their admin portal
- Select from library, or create new Challenge (e.g. a 5-day Challenge to develop the skill of empathy)
- Invite students to play
- Monitor student progress
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Students play on their web or mobile device outside class
- Accept the challenge to play
- Play Superbetter for 5-10 minutes a day
- Activate power-ups, battle bad guys, complete quests & check-in with allies as they go for their epic win
Traction
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Great reviews
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A winner of The World Economic Forum's
Youth Mental Health Challenge
1 of 14 global youth mental health ventures selected to join a community of innovators tackling the world's most pressing issues
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Backed by science
Playing SuperBetter improves resilience & mental health
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Evaluated in a dozen published studies
Find links to the 12 publications here
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Schools recommend SuperBetter
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Teachers are creating SuperBetter Classrooms
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EdTech industry accolades
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Press
SuperBetter & team are featured in 150+ media stories in 2022
Find our favorites in the Press section below.
Customers
A versatile, global platform
Anyone can purchase a subscription
on the website and host SuperBetter Challenges
Notable partnerships
Parkland Health System
A revenue-producing partnership to empower at-risk teens
Funded in part by winning a $150,000 prize in the United Way of Metropolitan Dallas Health Innovation Technology Challenge
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Global Development Pilot Program
SuperBetter Children in Zambia
Can the SuperBetter framework (without the app) be used by students in low-resource schools in developing countries to build resilience and tackle global health challenges including mental health, malaria and nutrition?
SuperBetter Children in Zambia, a 1-year pilot led by our allies at Children for Health, ends soon. The results are promising.
Business model
Scalable & profitable revenue model driven by impact
Subscriptions will be introduced with Squad Play
Designed for efficient customer acquisition.
Hosts purchase a subscription on the SuperBetter website (like Kahoot! & other successful EdTech companies).
It's free to play Challenges hosted by others.
An upgraded player subscription adds Solo Play, a Challenge library and tools to personalize the player journey.
Teacher hosts create warm leads to sell site licenses to schools.
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Jump-starting revenue
For early revenue, a newsletter campaign will announce Squad Play to the 1 million+ people with SuperBetter accounts
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* Click here for important information regarding Financial Projections which are not guaranteed.
Market
$14 billion+ market
Competition
One of the top 8 mental health apps for 2022 in Medical News Today
And the #1 best for children & teenagers
SuperBetter is differentiated vs. the other top apps
* As a bootstrapped small business we're proud to find SuperBetter alongside market-leading, VC-backed unicorns with $1 billion+ valuations including Calm, Headspace & Talkspace.
Find more articles featuring SuperBetter as a 'best app for mental health' in the Press section below.
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Social Emotional Learning
In classrooms, our solution compares favorably to traditional social-emotional learning curriculums.
Vision and strategy
Our team's north star:
Squad Play catalyzes profitable scaling
Our bold North Star reflects the scale & urgency of the global youth mental health crisis. As Squad Play gains traction we'll use market & customer data to prioritize channel, geography & strategic partnership opportunities to expand impact and revenue.
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The funds raised will grow our impact & revenue faster
Squad Play product development is funded with revenue
Additional funds will enable:
- A marketing campaign to launch Squad Play
- Closing a pipeline of partnerships with organizations interested in bringing SuperBetter to their customers & communities
- Making the Squad Play experience better, faster
- More Challenges for the library
- Adding languages beyond English sooner (in 2023)
Funding
$170K raised from Friends & Family in 2015
Bootstrapped since 2015
- SuperBetter partnered with Republic so that anyone can be an investor, regardless of their wealth, income or net worth.
Our communities
UpLink is a platform connecting problem-solving innovators with the expertise and network of The World Economic Forum
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Completed the gBETA Social Impact Accelerator for ventures advancing equity in education
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A community of Founders that aim to make the EdTech industry easier to navigate
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Supports small business as they rapidly scale
Founders
A world-renowned game designer and a brand builder
...who knows how to scale innovation profitably.
Keith Wakeman
CEO
Purpose-driven Innovator. Brand Builder. Launched $1 billion+ in new products. Experienced at growing revenue & profits.
Jane McGonigal, PhD
Chief Science Officer
SuperBetter Inventor. Game Designer. Researcher. Futurist. Bestselling Author. Director of Games Research at the Institute for the Future.
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SuperBetter TED Talk watched 8 million times
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NY Times Bestseller
Summary
Invest in a future
you believe in
Like most parents, we feel the impact of the youth mental health crisis in our own families, schools and communities.
We all want a better future for our children.
Will you join us?
