Top investors in the sports industry highlighted startups ranging from sports betting and media companies to AI and healt...
Glucose: The Cornerstone of Health
Diabetes, a condition inherently linked to glucose management, is not just a medical term; it's become a significant challenge in the tapestry of modern healthcare, especially in the US.
In an era where we can track and analyze countless health metrics, we've often underestimated the profound importance of glucose regulation.
Countless individuals, from the newly diagnosed to those managing long-term diabetes, grapple with understanding and managing their glucose levels. The absence of actionable insights has left many asking: "Why did my levels spike today?" "I felt great this morning; why did I crash in the afternoon?"
For too long, achieving optimal glucose stability has been akin to piecing together a jigsaw puzzle without the picture on the box. Despite the availability of modern medical tools, the missing link has often been glucose visibility tailored to individual needs, especially as we address the growing diabetes epidemic in the US.
The solution: metabolic visibility coupled with insights and analytics to drive greater understanding
The answer lies in comprehensive glucose monitoring, developed in conjunction with a key market leader, to provide tailored insights and analytics for the US diabetes community.
Achieving glucose control isn't simply about more data; it's about the right data presented in an actionable manner. Context is everything. When coupled with insights, it offers the clarity individuals need in their diabetes journey. The Supersapiens platform isn’t just another medical tool—it’s an award-winning ecosystem designed for those who seek a deeper understanding of their metabolic health, especially in the context of diabetes management.
With Supersapiens, optimal glucose control isn’t just a lofty aspiration; it’s a tangible, attainable goal for the many navigating diabetes in the US, crafted with the insights and support of a key market leader.
Supersapiens: next-gen insights empowering diabetes management
Innovative Features for Enhanced Health
- Continuous Glucose Visibility
Experience a glucose trace, built upon data provided by a market leader in CGMs, allowing you to instantly interpret the impacts of food, mood, and movement on your metabolic health.
- Daily Insights
Stay informed with daily progress summaries and key event overviews directly within our user-friendly app.
- Glucose Score
Analyze each event (food, mood, or movement) and its glucose efficiency with our hero metric.
- Desktop Portal
Zoom out and gain a macro perspective over weeks and months. Analyze long-term trends, export your data, share insights, and collaborate—all from the convenience of your desktop.
- Complete Visibility
User reviews vouch for our user-friendly design:
"I have been using the app for over two months, and I am still amazed at how easy and intuitive it is."
"For me, Supersapiens is the single most important thing I've ever done to improve my cycling, health, and fitness."
$2M 2022 EU revenue
(data to date as of Oct 31, 2023)
Milestones & trajectory
- Headquarters: Atlanta, GA
- Founded: 2019
- Commercial launch: September 2020
- Total FTEs: 16 (including EU) (as of 11/01/23)
- 2022 Revenue: $2M
- Sensor users: 15,800 to date, 1,800 in US clinical trial
- Sensors per customer per year: 5.71
- Third-party data integration: over 200M potential collective users
- Working in conjunction with a market leader in sensor and device technology
Empowering Diabetes Management: Supersapiens' Expansion to the US Market
Leveraging current IP to support the diabetes community
The Supersapiens Advantage
Supersapiens' awards & recognition
Supersapiens was one of seven global startups selected as part of the NBA’s Launchpad incubator, which focuses on pushing the boundaries of what’s possible on and off the court and unlocking new insights that have the potential to transform the game.
Technology is hugely important to the NBA, which is widely recognized as one of the most digitally developed sports organizations in the world, with its relatively diverse, youthful and international audience giving it greater freedom to embrace new trends.
Since the start of 2023, Supersapiens has collaborated on a R&D project within the NBA ecosystem to analyze glucose data with the aim of better informing athletes how nutrition impacts their well-being and performance.
We're proud that the NBA is not just a supporter, but also a stakeholder in our company
Partnerships & athletes
SaaS Subscription model, strong sales & a proven B2B strategy
At Supersapiens, our US business model revolves around a SaaS subscription framework, leveraging advanced CGM technologies developed in conjunction with a market leader in sensors and devices, synergizing with both B2B and D2C approaches, propelling us toward our expansive vision in the US market.
SaaS Subscription Model
Aligned with the evolving preferences of the modern U.S. consumer, we've transitioned to a SaaS subscription model. This approach not only ensures continuous engagement with our user base offering them sustained value but also guarantees a reliable revenue stream for our enterprise.
Our B2B approach transcends traditional sales, emphasizing on establishing partnerships that bolster growth and expand our influence. We've fostered successful collaborations with teams, Olympic federations, corporations, nutritionists, and coaches. These partnerships amplify our brand presence, and also when the ecosystem is tested and trusted by the top athletes in the world, their feedback, combined with data provided by a market leader in CGM technology, drives innovative solutions to better support all with their glucose management.
In our direct-to-consumer initiative, our strategy is precise. While our primary target in Europe has been male athletes aged 30-55 with interests in cycling, running, and triathlon, we recognize the expansive scope of the U.S. market and the increasing need to support people living with diabetes. Therefore, we're broadening our horizon by integrating data from a renowned CGM market leader to cater to a wider demographic seeking cutting-edge metabolic health solutions.
Championing that glucose matters for all
At our core, we've always believed in the value of exercise. Described as the billion-dollar drug that often goes unnoticed, we see it as the cornerstone of health.
Understanding the body's glucose responses is crucial for people with diabetes. With precise and personalized data, Supersapiens enables informed decisions that drive genuine lifestyle transformations for individuals with diabetes.
This transformation is powered by our collaboration with a leader in glucose sensing technology, ensuring that our insights are grounded in accuracy and relevance. Through this, we aim to empower the diabetes community with tools for proactive health management, aligning with our mission to make the benefits of glucose visibility a reality for all.
The world looks to professional sports teams and athletes for inspiration — Supersapiens is positioned to help the world see that glucose matters for all. By using sport as a platform, Supersapiens will help educate why glucose matters to all and motivate them to get or stay active. Fans will want to be like their heroes; collectively we are all Supersapiens.
Supersapiens growth strategy
- The US is not only the largest market for wearables and sports but also has a significant diabetes population seeking advanced management solutions. Supersapiens' exponential growth potential is rooted in our ability to serve this diverse market with precision and care.
- While Supersapiens users have traditionally been endurance athletes participating in marathons, triathlons, and Ironman competitions, our strategy evolves to address the needs of the diabetes community. Our goal is to work in conjunction with a market leader in sensors and devices to harness our collective expertise in glucose data to deliver personalized management tools that cater to the unique challenges faced by individuals living with diabetes.
- By extending our reach into the diabetes market, Supersapiens is poised to become a critical component of daily diabetes care — transforming glucose data into actionable insights that empower individuals to manage their condition proactively.
- Utilizing Supersapiens’ data can benefit anyone who wants to excel, not just physically, but also in managing their health. For those with diabetes, this means going beyond mere tracking — it involves understanding the interplay between lifestyle choices and glucose levels, leading to more informed decisions, better management, and ultimately, a higher quality of life.
Well-poised for greater financial growth