Genius Juice Launching "Why We Are Genius" Campaign
In the coming weeks, we will be launching the "Why We Are Genius" Campaign to discuss how are product stacks up to competitors such as KOIA, REBBL, Naked Juice, and other plant-based beverages in our category. This will be launched on our social media channels and through newsletters marketing.
Key example is KOIA claims to put in 'whole coconut' to their smoothie line which on their label is coconut water concentrate and coconut cream, while we put in 100 % real coconut water and coconut meat straight from the coconut, unadulterated.
REBBL uses 90 % + filtered water, while in our core line, it is 100 % coconut + organic ingredients with NO WATER ADDED.
Naked Juice included 50g of sugar or more in their top selling flavors, while we have 12g-16g of sugar with no sugar added to our core line.
Much respect, they helped build the plant-based category, but it's also important to show Apples to Apples, how we compare on product quality and the value to consumers and where they spend their money.
NOTE: Merely stating facts here, and not trying to debase any of our competitors
For Our Core Coconut Smoothie Line
❌ No Gums/Emulsifiers
❌ No Natural Flavors
❌ No Added Sugar
❌ No Stevia
❌ No Water Added
❌ Less Than 6 Ingredients Per Bottle
For Our Protein Line
❌ No Gums/Emulsifiers
❌ No Natural Flavors
❌ No Stevia
❌ Less Than 10 Ingredients Per Bottle