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Peak Ski Company isn't accepting new investments

Peak Ski Company ’s deadline was February 27, 2024

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Peak Ski Company

Revolutionary skis with proprietary technology by Olympian Bode Miller
D2C Fitness B2C Sports
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Fully Funded
$1,235,000
Raised
592
Investors
Successfully funded and closed on February 27, 2024.
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Opportunity Product Traction Vision and strategy Leadership Perks
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Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Peak Ski Company, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Peak Ski Company Crowd SAFE
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Hear from some of the 592 investors in Peak Ski Company


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Highlights


  • Huge market with 1M skis sold in the US annually + another 2.2M in Europe
  • Two years of record-breaking skier visits show strong growth in the sport
  • Strong year one performance: 4k+ skis sold, $3M in revenue + 5-star reviews
  • Bode Miller's "Q Rating" is the highest of any winter athlete in the world
  • Featured in Bloomberg, Forbes, Outside, Geekwire, Freeskier, Snow Magazine
  • Dominated ski test reviews across all major ski outlets after one season
  • Voted Top 4 Most Memorable Brand in SIA 2023 Consumer Reports survey

Opportunity


Invest in the Future of Skiing

Skis have existed for thousands of years, but for too long their design for and delivery to consumers has been stagnant.

Until now.

Welcome to Peak Ski Company, the most innovative, customer-focused, and forward-thinking ski company on earth.

In 2022, former ski area CEO Andy Wirth and six-time Olympian Bode Miller launched Peak Ski Company. Peak’s goal is to reinvent your skis and the way you buy them. In Year 1, Peak launched with its first six models of skis, containing technology and construction that made them perform unlike any other ski on the market.  At the same time, we also established the first “at-scale” direct-to-consumer, e-commerce ski company, giving consumers a more contemporary and entirely new way to purchase skis.

We want every Peak model to outperform the top skis on the market. To do that, we test them against the best of the rest—repeatedly—from phase one prototypes, to early production, to the final skis we send you.

Our patented KeyHole Technology™ and PEAK Loc8™ represent just the initial steps in our journey to reshape the ski industry. Our future strategic plans include a comprehensive reengineering of the entire ski manufacturing process and related machinery. Our goal? To reduce energy consumption, increase production speed, improve manufacturing precision, utilize environmentally conscious materials, and introduce the ability to repurpose the materials from retired skis.

THE DEMAND*Sources: National Ski Areas Association National Skier/Snowboarder Visits, 1978/79 to 2022/23 & Zion Market Research.

THE COMPETITION

The ski market, particularly in North America, is dominated by European-based, large-scale manufacturers.  Most of these companies produce high-quality skis but haven’t focused on developing and funding strategic-level ski innovation.

We aim to capitalize on market opportunities resulting from low levels of innovation in the industry.  Peak has achieved great results in our first year, led by our award-winning line of 22/23 skis.

Join us in this movement. Investing in Peak Ski Company is a unique opportunity to become an integral part of a ski company that's driving dramatic levels of innovation.

Product


 Unique Design. Revolutionary Technology.

Peak Skis incorporates Bode Miller's 30 years of design acumen into a quiver of ripping all-mountain skis.

Our core products for the 2023/24 winter season include skis designed for skiers in every region. For skiers in the Sierras of California, where wider skis tend to dominate the landscape. For the Rocky Mountain Region, where groomed trails, as well as deep powder, are key considerations. And for the eastern part of the U.S. and the EU market, which tend to gravitate to a narrower ski. 



PEAK'S PROPRIETARY TECHNOLOGY

KeyHole Technology™

All Peak skis feature our innovative, proprietary KeyHole Technology, which is a unique below-the-surface cutaway discovered by Bode Miller during his racing days. 

Bode had been contemplating the design of the skis since 2004, when a manufacturing flaw in a pair of giant slalom skis helped him win three World Cup GS races that season and clinch his only overall title in that discipline. The difference? A mistake made by a technician that included a cutout in one of the layers of the ski, just in front of the binding’s toe piece. The mistaken cutout resulted in making turn initiation easier but didn’t impact the ski’s torsional rigidity, which is central to allowing a ski to hold an edge.  

Now, after years of extensive design and engineering, Peak has been able to build the consumer version of Bode’s dream skis.  The KeyHole Technology makes the tips of the skis softer and conforms to the terrain which subsequently helps skiers initiate turns more easily and gives them enhanced control, stability, and confidence.  

“I believed that if I could incorporate that thinking…that design into consumer skis, it would make skiing easier and more accessible for many more people.  At the same time, it would make the skis more fun and versatile for expert skiers.”  - Bode Miller


Revolutionary PEAK Loc8™

In 2023, Peak introduced another groundbreaking patented innovation – PEAK Lôc8, a first-of-its-kind locating and tracking device that will be embedded within our line of innovative skis in 2024. 

PEAK Lôc8 provides users with the ability to locate their Peak skis using their mobile device. Compatible with Apple iOS and Android platforms and featuring wireless external recharging, Peak’s revolutionary PEAK Lôc8 technology makes locating your skis as simple as looking at your phone. With PEAK Lôc8, we have integrated a state-of-the-art tracking device right into the construction of your skis.  Whether you are searching for your skis in deep snow, forgetting where you've placed your skis on a busy day at the resort, or following your skis while flying to your favorite ski destination, PEAK Lôc8 ensures you can always track down your skis.

Our announcement of PEAK Lôc8 has garnered over 5M impressions in earned media.  Public response has also been extremely favorable. Within 45 days of launch, four major winter sports manufacturers have contacted the Company with interest in licensing PEAK Lôc8.

SKI ACCOLADES & AWARDS 

Based on research, 71% of skiers are most likely to get their information on skis from gear reviews, both online and in magazines, over friends and family, ski shops, coaches or ski instructors.  The annual results from industry ski tests and gear guides from around the world have published and in its first year, Peak Ski Company is earning outsized levels of ratings and write-ups across all models.  

“This has never happened. No company comes out and hits a home run in its first year. It’s unprecedented. Even when established companies enter new models, those new models typically don’t do this well in the ski tests.  It would take years for them to develop and refine their skis.”
- Dave Currier, a former World Cup ski racer and ski tester for more than 20 years


Traction


Year One's Successes 


After its inaugural year, Peak has solidified its position as a premier contender in the fiercely competitive global ski market, demonstrating a proven track record that points to a trajectory of remarkable success.  Peak yielded unprecedented favorable ratings across all the major and highly-influential, ski product review outlets. Due to the exceptional ski test results, Peak was able to secure the coveted cover placement on Outside Magazine's Winter Gear Guide.

Peak has also established an engaged and passionate community of customers.  These customers have consistently offered high praise, ratings, and reviews, contributing to an exceptional customer loyalty measurement.

In its first year, Peak achieved the following milestones:

  • Extensive PR Reach: Over 50 prime media features spanning from Bloomberg and Forbes to Outside and Snow Magazine, resulting in more than 125 million qualified impressions.

  • Substantial and Engaged Social Media Following: A strong presence with over 550,000 combined followers, including accounts associated with the Peak Team members.  Peak also consistently outranks our long-established competitors in social engagement growth.
  • Strong sales: Strong sales in year one equated to over 4,000 skis sold and $3M in revenue.  Sales were not confined to the United States but spanned countries and continents including Europe, Canada, Australia, and New Zealand.
  • High Net Promoter Score: Earned a strong score of 73, reflecting a deep level of trust and customer satisfaction. By way of comparison, according to a study conducted by NPS Benchmarks, the average NPS for e-commerce companies in North America was 30 in 2020. 
  • Consistent 5-Star Reviews: Peak's community of customers consistently delivers glowing praise, 5-star ratings, and reviews across all platforms and channels.

  • Voted as One of the Top 5 Most Memorable Brands in the Snowsports Industries America (SIA) 2023 Consumer Insights Report
    SIA is the largest trade association of the winter outdoor industry. They publish relevant and timely research to help companies make better, more informed decisions. In the March 2022 Brand Marketing & Consumer Insights report by SIA, Peak Skis was ranked #4 for Most Memorable Brands, sharing the top spots with brand giants like Burton, Patagonia, and The North Face.
  • Award-Winning Recognition: Attaining extraordinary ski test results and earning well-regarded accolades from major ski media outlets typically take established brands decades to attain. In its first year, Peak has earned outsized levels of ratings and write-ups across all models and spanning the industry. "This isn’t just rare", say industry expert, "Peak’s results are in the never-been-seen-before category."

    Outside / SkiMag 2024 Winter Gear Guide Cover + Highly Ranked Ski Test Results
    Each year Outside & SKI Magazine conducts testing on hundreds of skis to determine the best of the best for their Winter Gear Guide that reaches an audience of 1.6 million. Only the best rise to the top and we are proud to announce that not only did the Peak skis and poles get featured on the cover of the gear guide but every model we submitted for testing earned high rankings. All four of Peak by Bode models made Top 15 in seven categories. The Peak 98 made the podium, finishing third in the all-mountain unisex category, placing right behind the Nordica Enforcer 100, which has held a top spot in this category for a decade.

    Backcountry 2024 Gear Guide
    Peak receives two coveted awards including the Editor’s Choice award in Backcountry’s most highly-read issue of the year: 2024 Gear Guide.


    Freeskier 2024 Buyer's Guide
    ⁠Every season, Freeskier gathers a team of elite skiers to conduct rigorous testing on next year's skis from various brands. With a relentless pursuit of excellence, they ride, evaluate, and handpick only the very best skis to earn a coveted spot in the Freeskier Buyer's Guide.⁠ In our very first year of testing, every Peak Skis submission has been honored with the prestigious Freeskier Editors' Pick Award.⁠
    ⁠
    While every ski submitted was selected, the Peak 88 by Bode made the podium for the Best All-Mountain Skis of 2024.

Overall, Peak's inaugural year has set an impressive precedent, showcasing its commitment to excellence, innovation, and customer loyalty.

Vision and strategy


Nonstop innovation,
EU Expansion


STRATEGIC INITIATIVES

Developing industry-leading skis in our first year was the first (and very important!) element of our vision and plans for Peak.  Our bold strategic vision, however, includes executing on several other globally impactful strategic initiatives.

  • Advanced Materials Development – Thermoplastics: Peak is currently developing proprietary thermoplastic material with one of the world’s leading developers of thermoplastics. Carbon fiber, for example, is a well-known thermoplastic and is frequently used within skis; despite its light weight relative to its structural rigidity, however, carbon fiber receives and returns energy in a manner that brings about poor performance outcomes. Our proprietary thermoplastic material is being designed “starting at the molecular level”, to capture favorable traits, such as lightweight but more forgiving relative to the energy received and returned. Peak is securing a Joint Development Agreement that would afford us ownership of the IP associated with this new thermoplastic material and, in turn, all revenues associated with its licensing.
  • Reengineering the Ski Manufacturing Process: The processes and machinery used to manufacture skis are antiquated. Also, the production methods and equipment generally lack consistency and precision, and are remarkably wasteful. Due to the manual/hand labor involved, existing processes and machinery are quite slow. Peak is advancing the comprehensive reengineering of ski manufacturing with its German-based development partner, Bihler, (Otto Bihler Maschinenfabrik GmbH & Co), a venerated global company with clients including Mercedes Benz, Husqvarna, Bosch, and more. Our reengineering project is based on a specific five-point development plan criteria, which, we spent years developing.  At this stage, both Peak and Bihler are developing a detailed project plan that provides for a workable prototype by summer 2024.


EU/UK EXPANSION

Leveraging Bode Miller’s name recognition and favorable reach within Europe, combined with favorable market conditions, Peak successfully launched our line of skis plus introduced a new model, Peak 78, in the EU and UK markets for the 2023/24 season.

The launch, announced by Bode Miller and the Peak team in Soelden during the Audi FIS Ski World Cup opener on October 28-29, 2023, was met with a positive reception. The announcement, supported by extensive PR activities, garnered over 50 pieces of coverage and an estimated 991k views.

Encouraged by these early successes, Peak plans to return to Austria in 2024 to build on this momentum with a continued focus on earned media.

Leadership


Meet the Team

A high-impact and high-performance team 

Peak Ski Company is led by a world-class team of executives with diverse backgrounds and subject matter expertise. Every member of our team lives and breathes skiing as we all share a deep love for the mountains, snow, and the outdoors. We are a dedicated and forward-thinking team focused on building the future of the ski industry.

CO-FOUNDERS

Bode Miller / Co-founder and Chief Innovation Officer

Our Company and brand have been developed with and around Bode Miller. While Bode is best known as the winningest male alpine skier in U.S. history, he brings the same intensity, creativity, intellectual drive, and curiosity that advanced his remarkable success as a ski racer to the creative design and understanding of ski performance.  As a person, Bode is genuine, approachable, friendly and articulate.  As an athlete, Bode’s success provides him with a global audience and reach which is largely unmatched in the ski world.  In fact, Miller’s “Q Rating,” a sophisticated media tool that measures familiarity and appeal, is the highest of any winter athlete in the world.

In the early 1990’s Bode helped invent shaped skis.  During his race days, instead of accepting the race skis he was handed, Bode designed and built his own, some of which he passed along to Lindsey Vonn.  Now, Bode’s at it again. 

Andy Wirth / Co-founder and CEO

Andy Wirth has a long-standing record of success within the mountain resort, real estate, and hospitality sectors along with extensive experience within private equity. Andy maintains a history of driving value creation and has held the Chief Executive Officer role at various operating companies within several industries and across the world. He has led multiple strategic acquisitions and transactions in the US and abroad, including recently serving as the Chief Executive Officer for the $33.5B giga project NEOM in Saudi Arabia and previously serving as the CEO at Squaw Valley Alpine Meadows Ski Resort and as EVP at Intrawest ULC.  

THE TEAM


Perks


In addition to having a financial stake in the company, Peak investors will receive exclusive perks based on the level of investment.

Deal terms


Valuation cap

$36,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Minimum investment

$250

The smallest investment amount that Peak Ski Company is accepting.
Learn more

Maximum investment

$124,000

The largest investment amount that Peak Ski Company is accepting.
Learn more

Funding goal

$1.24M

Peak Ski Company must achieve its minimum goal of $100K before the deadline. The maximum amount the offering can raise is $1.24M.
Learn more

Deadline
Peak Ski Company needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Peak Ski Company, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Peak Ski Company Crowd SAFE

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Peak Ski Company .
221 investors
Invest
$500
Receive
  • Peak Ski Company Hat
  • Peak Poster signed by Bode Miller
  • Limited (29 left of 250)
100 investors
Invest
$1,000
Receive
  • All bonus perks above +
  • A uniquely Peak branded insulated vest as curated with our good friends at Stio
  • Sold out (0 left of 100)
99 investors
Invest
$2,500
Receive
  • All bonus perks above +
  • Exclusive 15% Value Discount against any one-time purchase
  • Custom Peak Brand Carbon Fiber Ski Poles
  • Limited (1 left of 100)
Invest
$5,000
Receive
  • All bonus perks above +
  • Exclusive 20% exclusive value discount against any two transactions.
22 investors
Invest
$15,000
Receive
  • All bonus perks above +
  • Two pairs of 2023-24 Peak Skis
  • A private tour of Peak Headquarters / Development Group Innovation Center.
  • Limited (28 left of 50)
1 investor
Invest
$50,000
Receive
  • All bonus perks above +
  • Day of skiing with Bode Miller, JT Holmes, Chris Davenport and/or Michelle Parker.
  • Limited (9 left of 10)
1 investor
Invest
$100,000
Receive
  • All bonus perks above +
  • Semi-private day of skiing with Bode Miller.
  • Limited (1 left of 2)

About Peak Ski Company

Legal Name
Peak Ski Company, LLC
Founded
Jul 2021
Form
Montana LLC
Employees
12
Website
peakskis.com
Social Media
Headquarters
Google Map location of of Peak Ski Company
245 Quail Run Road , Bozeman, MT
Headquarters
245 Quail Run Road, Bozeman, MT, United States 59718

Peak Ski Company Team
Everyone helping build Peak Ski Company , not limited to employees

Profile picture of Andy Wirth
Andy Wirth
Co-Founder & CEO
Profile picture of Bode Miller
Bode Miller
Co-Founder & CIO
Profile picture of Tracy Chang
Tracy Chang
CMO
Profile picture of Mark Danemann
Mark Danemann
COO
Profile picture of Darrin Haugen
Darrin Haugen
Chief Product Officer
Profile picture of Becca Huyard
Becca Huyard
VP Accounting & Finance
6 more team members
Andy Wirth
Co-Founder & CEO
Bode Miller
Co-Founder & CIO
Tracy Chang
CMO
Mark Danemann
COO
Darrin Haugen
Chief Product Officer
Becca Huyard
VP Accounting & Finance

Press

We Tested the Best New Skis for 2024
Men's Journal Men's Journal
·
Dec 1, 2023

From hardpack to powder and glades to bowls, superior skis make all the difference. These top new pairs will keep you shr...

Peak Skis - Bode Miller's New Ski Brand Is A Big Hit
Forbes Forbes
·
Oct 19, 2023

Bode Miller set out to revolutionize skiing. In just its second winter, his new brand, Peak Skis, is wowing the critics-a...

Peak Ski Company Shatters Review Season After Just One Ye...
Unofficial Networks Unofficial Networks
·
Oct 18, 2023

After just one year on the market, Peak Ski Company has earned unprecedented praise among ski testers and gear reviews.

Peak Ski Company Earns Unprecedented Ski-Test Praise
Outside Online Outside Online
·
Sep 27, 2023

Just one year in, the Montana-based upstart is earning outsized levels of ratings and high-mark reviews across all models...

Gaining Edge - Shaking Up The Ski Industry
Mountain Outlaw Mountain Outlaw
·
Jun 15, 2023

Despite a career where seconds hold significant weight, Bode Miller has always honored the long game. With that in mind, ...

Peak Ski Company Aims To Reimagine The Technology Of The ...
Forbes Forbes
·
Dec 17, 2022

Andy Wirth and Bode Miller launched Peak Ski Company with the intention of elevating the technology of the sport, not jus...

Meet The Disrupters Who Are Taking a Radical Approach to ...
·
Dec 12, 2022

Bode Miller has been pushing the envelope of ski design since he was in high school. And now, he and industry veteran And...

The Bandits of Big Sky
SNOW Magazine SNOW Magazine
·
Oct 17, 2022

Now it's Winter '22 at Big Sky. As Bode peels through prototype after prototype, Andy Wirth has just completed the capita...

Bode Miller’s New Skis Are Testament to 15-Year Quest for...
Bloomberg Bloomberg
·
Oct 12, 2022

We tested the first skis created by the racing legend Bode Miller and now co-founder of Peak Ski Co.

Chris Davenport on Skiing Portillo & Joining Peak Skis (E...
BLISTER
·
Aug 29, 2022

On the Blister Podcast, Chris Davenport discusses his recent ski trip to Portillo, Chile, and his decision to join Bode M...

Miller and Wirth Answer 'Why PEAK Ski'
Ski Racing Media Ski Racing Media
·
Aug 23, 2022

Ski Racing Media wants to know why Andy Wirth and Bode Miller, two well-informed industry professionals, would even consi...

Bode Miller on his new ski company, Peak Skis; the Winter...
BLISTER BLISTER
·
Apr 8, 2022

On GEAR:30, we catch up with Bode Miller to hear about the origin of his new ski company, Peak Skis, its technology, ski ...

Peak Ski Company Launches Peak by Bode Miller - Inside Ou...
Inside Outdoor Magazine
·
Apr 7, 2022

Bode Miller, the two-time overall World Cup champion and six-time Olympic medalist, and co-founder Andy Wirth announced t...

Bode Miller and The Peak Skis Experience - SnowBrains
SnowBrains SnowBrains
·
Apr 7, 2022

SnowBrains got an upclose, in-person look this week at the new ski company Peak Skis, by Bode Miller. Check it out.

New Hampshire racing legend Bode Miller is launching a ne...
New England Ski Journal New England Ski Journal
·
Apr 6, 2022

Fresh off appearing at BodeFest at Cannon Mountain last weekend, New Hampshire skiing icon Bode Miller has announced a ne...

The skis that delivered Bode Miller's standout GS season ...
Ski Racing Media Ski Racing Media
·
Apr 6, 2022

Miller partners with resort industry chief Andy Wirth to make 'the best ski on the market.' Although his racing career ha...

To revolutionize the ski industry | Explore Big Sky
Explore Big Sky | Your Local Source for News, Culture & Events Explore Big Sky | Your Local Source for News, Culture & Events
·
Apr 6, 2022

Former Olympian Bode Miller and ski industry guru Andy Wirth bring Peak Skis to market By Gabrielle Gasser ASSOCIATE EDIT...

Bode Miller Launches New Ski Brand, Peak Ski Company | Bl...
BLISTER BLISTER
·
Apr 6, 2022

Bode Miller has launched a new direct-to-consumer ski brand, Peak Ski Company. Check out our writeup for all the details.

Olympian Bode Miller Launches Ski Brand: Meet Peak Ski Co...
GearJunkie GearJunkie
·
Apr 6, 2022

Six-time Olympic medalist and famed alpine ski racer Bode Miller and ski resort exec Andy Wirth have teamed up to create ...

Bode Miller and Andy Wirth Launch New Ski Brand Featuring...
SnowBrains SnowBrains
·
Apr 6, 2022

Montana-based Peak Ski Company introduces "Peak by Bode Miller", a new line of high-performance, all-mountain skis featur...

Bode Miller Launches Peak Ski Company With 6 New Ski Designs
Ski Mag Ski Mag
·
Apr 6, 2022

Montana-based Peak Ski Company introduces a new line of direct-to-consumer products featuring newly-developed technology.

TGR Tested: 2022 Peak Skis 104
Tetongravity Tetongravity
·
Apr 6, 2022

Bode Miller launches Peak Skis, and we got up to Big Sky to test the new Peak 104.

Show all
Logo of Peak Ski Company

Peak Ski Company

Peak Ski Company successfully raised $1,235,000 from 592 investors on February 27, 2024
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George Andrew, Christopher, Charles, christian, Richard, and 587 others invested. 138 Reviews
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To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person who opens an account. Therefore, when you use the Services we will ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver's license, passport or other identifying documents.

Republic and its affiliates are not and do not operate or act as a bank. Certain banking services are provided by BankProv, member FDIC / member DIF. FDIC coverage only applies in the event of bank failure. Digital (crypto) assets and investment products are not insured by the FDIC, may lose value, and are not deposits or other obligations of BankProv and are not guaranteed by BankProv. Terms and conditions apply.

Invest in startups using your credit card
You can invest using your credit card

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